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Applying Eye Shadow

10 Tips To Applying Eye Shadow For Dummies – Wet Edition

For some, the act of applying eye shadow is pretty routine. You’ve got powder eye shadow down pat…maybe you’ve even ventured into loose pigments. But have you tried wet eye shadow? Yes, wet. As with all the best things in cosmetics, wet eye shadow gives you more options! No matter what your eye shape or size, you can do this. Small eyes makeup, hooded eyes makeup, wide set eyes makeup, big eyes makeup … this works for all of them! If you want to amp up the color and vibrancy of shadows, pressed or pigment, and also increase their wearability, then venture over to the world of wet eye shadow, and check out our 10 tips to applying eye shadow – wet edition.


  • Pressed dry shadow with water or mixing medium
  • Pigment with mixing medium
  • Cream or liquid shadow form

Yes, you can turn some of your beloved pressed “pan” shadows into wet shadows, either with water or mixing medium (Although not recommended by Minki Lashes due to harsh chemical cosmetic ingredients content, MAC is known for making an effective mixing medium; we recommend using easy “do it yourself” recipes online as well). But you need to be careful…not all pressed shadows can be used wet. If they don’t specifically state it, you’ll be able to tell from the lumpy, uneven consistency they develop when water or medium is applied.

Other options for applying eye shadow wet: Loose pigment, which is made more bold and user-friendly when applied with mixing medium. There is also the pre-packaged cream or liquid shadow. The pre-packaged formulations usually have built-in wands or applicators, or can be applied with brush or sponge-tip applicators.


  1. Use primer – Any eye look that’s going to last needs ab eye shadow primer, even when using a wet shadow application.
  2. Pick your shadows – When applying eye shadow, you are aiming to highlight your eye color and add to their overall appearance. For example, avoid dark hued eyeshadow for small eyes, lest you make them appear even smaller. Try to pick contrasting colors from your eye color. If you aren’t sure what works best, take a look at the color wheel and opt for a color opposite yours.
  3. Ready your tools – Depending on which shadow type you are using, you will need water/mixing medium, sponge or brush applicator, and your chosen pan or loose pigment shadow.
  4. Pick your look – Are you going for a bold summer look? Perhaps a Fall copper smokey eye? It’s important to know where you’re going to place the colors, because once they are on, they are a bit more tricky to remove than ordinary eye shadow. Plan accordingly and use the technique best suited for your eye shape (if you don’t know, get help from our articles or our Facebook page – post a picture of your close up and ask us questions!).
  5. Applying eye shadow – Now we come to the actual process of applying eye shadow! For loose pigment, add some shadow to the cap or a small dish. If using a mixing medium, shake it well and squeeze one or two drops onto brush or sponge applicator. Then dip your applicator into the pigment, and dab and blend onto lid. Build up the color, if desired, using the same method. If using a pan eye shadow instead of pigment, you should simply be able to dampen your sponge or brush in water, coat with shadow, then apply to the lid in much the same way as the pigment.
  6. Add some liner (or not) – Here’s another great aspect of wet eye shadow…you can use it as liner! If you would like to add a similar product as liner, avoiding pencil or liquid all together, a great option is the ENVY Eco Cake Liner. (All Envy products have natural and pure cosmetic ingredients, which is an added benefit!)
  7. Brow time – While everyone has slightly different eyebrow shapes, they all need to be neat and well-groomed. If not, they will distract from, or ruin completely, the look of your eye makeup all together. Skip the Pamela Anderson’s drawn thin eyebrows and opt for a more natural-looking shape. It’s a hot Hollywood trend, too!
  8. Curl those eyelashesCurling eyelashes before mascara is one of the best known yet most often ignored tips! It completely opens up your eye!
  9. Mascara time – Now that they are curled, apply two coats of your favorite paraben-free organic mascara. Now we’re talkin’!
  10. Add some lashes – Final step in the perfect wet shadow look: applying fake eyelashes by luxurious Minki Lashes! If you’d rather not mess with application and removal, consider getting mink lash extensions, but choose your eyelash technician wisely as to make sure she is certified and experienced. Extensions make your eyelashes look amazing, they don’t need mascara, and they often last over two months (depending on your natural lash growth cycle)! That’s a win-win for beauty day in and day out!

And so with just 10 easy steps and a few helpful tips, you’ve just added a brand new way for applying eye shadow to your vast cosmetic expertise! Yes, we said expertise. You manage to enhance your natural beauty day after day…and that officially makes you an expert! Yay you!


The original creator of the MINKI LASHES E-MAGAZINE that covers everything from false eyelashes and eyelash extensions, eye makeup tips and ideas for all eye colors and eye shapes, to eye makeup product reviews and eye makeup ingredients safety. Your FAUX LASH AUTHORITY and founder of the soon-to-be-launched affordable luxury BRAND of cruelty-free 100% Siberian MINK LASHES and MINK EYELASH EXTENSIONS.

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